JOHNNIE WALKER BLUE LABEL

DesignAllStrategy
Written By CB Ideas
 

THE ASK

Translate Better With Black and Uncork Blue into on-trade, defining the rituals and behaviors that make the in-bar experience better with Black Label, and position uncorking Blue Label as the moment that changes the night.

WHAT WE DID

We developed a global on-trade toolkit that defined how both platforms show up through behavior, not just messaging. For Black Label, we created simple, repeatable serve rituals and bartender advocacy that made upgrades feel natural, making the in-bar experience Better With Black. For Blue Label, we shaped a more intentional, elevated experience through Uncork Blue, a refined opening ritual designed to create a shift in the room, turning the act of uncorking into a moment of anticipation, status, and celebration.

 
CB Ideas

WE ARE A FULL SERVICE BRANDING AND DIGITAL DESIGN AGENCY.

We use strategy, design, film and tech to make sure your customers find you and remember you.

We use our background as award-winning storytellers to uncover insights. You know your mission, competition and market… so we listen first. Every detail matters; every color, font, frame and pixel tells a story.  Budgets matter. Timelines matter. We deliver work that helps your bottom line, period.

https://www.cbideas.com
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