CROWN ROYAL | GAME DAY

DesignAllStrategy
Written By CB Ideas
 

THE ASK

Develop a scalable on-premise program that turns NFL game day into a flavor-first growth moment for Crown Royal, driving incremental shot and lemonade sales across sports bars while making Crown the default call for shared, high-energy occasions.

WHAT WE DID

We built a game day playbook anchored in repeatable, revenue-driving rituals that put Crown's flavor portfolio at the center of every round. A system of group serves, shot tools, and tableside moments turned standard game day traffic into ownable Crown occasions, paired with simple promotional mechanics that drove bigger checks across sports bars and college-town accounts. The result is a killer sports and college bar activation toolkit that scales across the full NFL season, making Crown flavors the ritual of game day from kickoff to final whistle.

 
CB Ideas

WE ARE A FULL SERVICE BRANDING AND DIGITAL DESIGN AGENCY.

We use strategy, design, film and tech to make sure your customers find you and remember you.

We use our background as award-winning storytellers to uncover insights. You know your mission, competition and market… so we listen first. Every detail matters; every color, font, frame and pixel tells a story.  Budgets matter. Timelines matter. We deliver work that helps your bottom line, period.

https://www.cbideas.com
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