PALOMA - DON JULIO

DesignAllStrategy
Written By CB Ideas
 

THE ASK

Claim the Paloma as the signature tequila serve that could win globally for Don Julio, owning effervescent, spritz-centric occasions long dominated by gin and tonics, lagers, and spritzes. Build a serve and toolkit as easy to execute as a draft beer, scalable across all account levels, and flexible enough to feel locally relevant while unmistakably Don Julio.

WHAT WE DID

We positioned the Don Julio Paloma as the tequila-based answer to the world's most iconic spritz and effervescent serves. Anchored in a simple, premium ritual built around the salt program, grapefruit, and the Don Julio glass, the scalable playbook flexed for local tastes, dominated daytime and transitional occasions, and delivered a signature visual that made the Paloma unmistakably Don Julio in any market.

 
CB Ideas

WE ARE A FULL SERVICE BRANDING AND DIGITAL DESIGN AGENCY.

We use strategy, design, film and tech to make sure your customers find you and remember you.

We use our background as award-winning storytellers to uncover insights. You know your mission, competition and market… so we listen first. Every detail matters; every color, font, frame and pixel tells a story.  Budgets matter. Timelines matter. We deliver work that helps your bottom line, period.

https://www.cbideas.com
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