ULTIMA TOOLKIT

Written By CB Ideas
 

THE ASK

Translate the national campaign into an immersive 1942 Super Bowl environment while creating a signature serve that could scale from on-trade to off-premise.

WHAT WE DID

We led environmental experience design and production support for Don Julio’s annual Super Bowl celebration, a live extension of the brand’s cultural platform anchored in “Ready Pa’l Show.” We wrapped the space in Spanish menus, slogans, and flashcard-style napkins that reinforced the campaign language, and developed the signature Don Michelada with Don Julio Reposado, adapting it across bar activations and retail extensions. Together, the environment and cocktail transformed the event into a physical, social, and culturally charged expression of the brand.

 
CB Ideas

WE ARE A FULL SERVICE BRANDING AND DIGITAL DESIGN AGENCY.

We use strategy, design, film and tech to make sure your customers find you and remember you.

We use our background as award-winning storytellers to uncover insights. You know your mission, competition and market… so we listen first. Every detail matters; every color, font, frame and pixel tells a story.  Budgets matter. Timelines matter. We deliver work that helps your bottom line, period.

https://www.cbideas.com
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Super Bowl 2026 – Ready Pa’l Show