SUMMER OF 70
DESIGN / PRODUCTION / HOSPITALITY
The Ask
Drive trial and cultural visibility for Don Julio 70 during peak summer months.
What We Did
We developed the creative and experiential framework for Summer of 70, positioning Don Julio 70 as the refined yet refreshing choice of the season. Translating the Cristalino’s chilled character into design-forward environments, we built a scalable system that moved seamlessly from bar-level cocktail programming to immersive, high-visibility public activations across priority markets.
