CHAINFEST
DESIGN / PRODUCTION
The Ask
Embed Don Julio authentically within a culturally relevant food festival.
What We Did
We created an interactive Don Julio activation within ChainFest that merged cocktail culture with high-energy festival momentum. Designed as a bold cocktail hub, the footprint balanced high throughput with premium brand presence. Festival-ready serves, dynamic bar design, and engagement-driven moments were built to maximize interaction and social amplification.
