POR AMOR
Don Julio Immersion
A fully immersive brand takeover at Mercer Labs blending art, technology, and tequila heritage. The experience positioned hospitality as the core storytelling device.
The Ask
Translate Don Julio’s legacy into a contemporary immersive environment.
What We Did
We led hospitality design, liquid education, cocktail development, staffing, and catering, turning tastings and service into the connective tissue between environment and brand narrative.
