DIAGEO x UBER EATS

THE ASK

Bring the partnership to life in a way that felt premium, giftable, and experiential within a crowded seasonal environment.

WHAT WE DID

We concepted and executed a two-day holiday activation in Bryant Park, celebrating the Uber Eats and Diageo partnership, with Don Julio 1942 as the hero. The experience transformed a high-traffic public setting into a festive, design-forward cocktail footprint, anchored by a custom “bar in a bag” structure, elevated cocktail programming, curated gifting and engraving moments, and full on-site hospitality execution.